Tiossan is a case study for the elements of the new vision Magatte is championing: branding, education and entrepreneurship.
Branding the Beauty of Senegal
Located on the northwest coast of Africa, Senegal is a peaceful country renowned for its music, beauty, storytelling, and hospitality. With fantastic beaches, extraordinary tropical forests to the south, and the magnificent Sahara Desert to the north, this West African nation is truly unique.
Senegal is also home to the unique Sufi culture. The Sufis are descended from the 19th century religious leader Cheikh Amadou Bamba, one of the world’s first advocates of principled non-violence in Senegal's independence movement.
For centuries, the Sufi communities of Senegal have have celebrated the ancient wisdom of their elders and the healing properties of their natural surroundings. Tiossan draws inspiration from this proud tradition.
Education for the future of Senegal
In addition to offering employment and exposure to world-class innovation, technology, design, and entrepreneurship, Tiossan also intends to create educational and mentoring programs for the families of our employees. Using 10% of our profits for our “Bottle of Ambition” project, we will develop entrepreneurial schools that build upon Senegalese cultural traditions of learning and creativity to empower the next generations as engaged and successful citizens.
Entrepreneurship to create jobs and prosperity in Senegal
The heart of our products is our ancient Senegalese recipes created by traditional practitioners. These recipes have nourished the skin and soul of Senegalese people for hundreds of years. While homage to these recipes is a beautiful thing in and of itself, it isn’t enough for our do-gooder entrepreneurial hearts at Tiossan. Upon completion of proof-of-concept, production of our products will be moved to Senegal to create jobs, opportunities and perpetuate the good fortune and ambition with which we have been blessed with.
Senegal is one of the poorest nations on earth, with one of the highest rates of unemployment. Although the Senegalese people are hardworking and entrepreneurial, lack of investment in the country deprives them of opportunities to pursue their full potential. Tiossan is changing perceptions of Africa by being a pioneer in the Senegalese manufacturing and high-end beauty industries. As we and Senegal grow, Senegalese children will be more than hopeful, or wishful - they will be empowered to exercise their ambitious hearts and some day see the fruits of their labor change the world.