I fight for the freedom of the individual because it all starts with the individual. My ideas are grounded in reality and my lived experience. These are the two topic areas I am passionate speaking about:

The role of free markets in overcoming poverty

The role of enterprise to tackle social issues

The role of free markets in overcoming poverty.

I was approached to make this documentary to illustrates my ideas. I was born in Senegal but spent much of my childhood in France. Growing up, I saw the extreme differences in wealth between Africa and Europe. This disparity sparked a question... Why are some countries rich, and others poor?

In this How We Thrive documentary, we explore the path to wealth for countries like Senegal, and what a better business environment would mean to the whole continent of Africa.

With special thanks to Skin Is Skin and Prominence Films Inc! Watch the full 30min documentary here.


Criticize by Creating: concrete solutions I am working on


Manufacturing world-class products in Africa to create value-added jobs locally, and move beyond resource extraction

I made the decision to manufacture in Africa. It is a very hard and long process due to an unfavorable business climate. But if no one breaks this cycle, then it means we, Africans in Africa, have to subsist on the meager revenues from raw material extraction (not a lot of the value there), while we watch those same raw materials be transformed thousands of miles away, creating greater value for everyone else but us. For me it is a matter of social justice, dignity and pride that we finally brake this sort of what I call a "thatch roof ceiling" where we seem to have lodged the poor African farmer under. 



We have created a new school curriculum in senegal promoting entrepreneurial skills 

To complement the legal business reforms I advocate for, I promote the innovative education needed to develop entrepreneurial attitudes in our young people in Africa . The curriculum we designed teaches kids the power of business and their role in providing economical wellness for their communities.

The role of brands to tackle social issues

The power of brands to influence culture is enormous.  Brands carry a kind of cultural cache that when used for good, can have greater impact on social issues than government policy.  The truth is, we already have laws in place to tackle discrimination and equality, but sadly, they still persist in our culture today.   A brand has the license to create products that work to support values, to use their communication platforms to encourage behavior that can change how we see and treat people. 

Brands can choose to advocate, educate and become a social signal for others wanting to communicate their own values and support.  Brands can be nimble and evolve more quickly, they can set a trend rather than follow the status quo. They can collaborate with scientists, the media and other companies to expand influence.  Good brands have a unique ability to inspire change. 


Criticize by Creating: concrete solutions I am working on


skinisskin, the little lip balm on a mission to end bias.  

Each lip balm is infused with good intentions; 100% natural, premium ingredients known to heal and protect and a reminder at each use to switch on your curiosity, empathy, love and soul when considering fellow human beings.  

50% of profits go to organizations working to end bias. We also encourage personal actions via our 

No More Stereotypes Practice; 5 exercises scientifically designed to undo the habit of stereotyping. skinisskin.com.


skinisskin, providing jobs and dignity to people in Africa.  

skinisskin was born in Austin and is made in Senegal, my hometown. I wanted to provide talented individuals with a chance at independence and an opportunity to learn new skills.