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The Heart of a Cheetah Book

How We Have Been Lied to about African Poverty and What That Means for Human Flourishing

AVAILABLE AT THESE BOOK RETAILERS
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ABOUT THE BOOK

Experience the life story of Magatte Wade - the bold Senegalese entrepreneur and unflinching prosperity activist, determined to shape the destiny of her African homeland. In this riveting memoir, Wade challenges Africans to redefine their narrative, casting aside imposed inferiority to reclaim their innate brilliance.

This is not a recounting of poverty and politics. It's an indictment of a world that views Africa as nothing more than a colonial chessboard, with charity acting as the block that keeps Africans stuck.

The surprising truth: Africa’s problems are NOT due to colonialism, corruption, bad leadership, poor skills, or a lack of education. It’s something much bigger, and yet it’s only been visible to entrepreneurs… until now.

Join the movement for Africa's rightful place in the 21st-century: fostering innovation, earning prosperity, and growing into an economic powerhouse. We promise nothing less than the dawn of a new era, poised to reshape history, create prosperity and peace, and unleash Africa’s bright future.

Magatte Wade Young Girl
Magatte Wade Office
Prosperity in Africa

WHAT READERS ARE SAYING

“A raw, unapologetic, and inspiring book about the way Africans can finally achieve widespread economic prosperity.”

EFOSA OJOMO

Co-author of The Prosperity Paradox

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“Wisdom for upcoming African entrepreneurs. Magatte’s life and journey are proof that a global brand from humble beginnings is possible. Cheetah offers incredible insight into one entrepreneur’s mind, reminding us that there are many paths to prosperity.”

WILLIAM KAMKWAMBA

Author of The Boy Who Harnessed the Wind

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“This book deserves to be a bestseller, to do better than Rachel Carson’s Silent Spring, to genuinely change the beliefs and understanding on the subject of wealth creation and why it is so difficult in Africa.”

LINDA WHETSTONE

Former Chairman of Atlas Network

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“Magatte Wade truly has The Heart of a Cheetah—her passion, commitment to entrepreneurship and freedom, love of Africa, and her burning desire to do good in our world shines forth on every page of this book... This is the vision Magatte has for helping Africa to create the prosperity and dignity that will help its 1.2 billion people to fully flourish in the 21st century.”

JOHN MACKEY

Founder of Whole Foods

“Africans are poor because they are not allowed to create companies due to the layers and layers of powerful government bureaucracies that interfere at every point. Through Magatte’s story, we see a strong spirit confronting terrific challenges and failures in creating her business and products.”

VERNON SMITH

Nobel Laureate in Economics

“Magatte Wade’s is the most compelling voice I know connecting Conscious Capitalism with Africa. The Black Panther is a fictional superhero. Cheetahs are real.”

DAVID GARDNER

Chief Rule Breaker, 

The Motley Fool

“After reading this book, I sat in silence for hours. With a heart full of both pride and pain. I began to visualize thousands of Cheetahs in unison running faster and faster — jumping over every obstacle that tried to slow them down. Unstoppable, with one goal and one dream... to lift up and make prosperous again our motherland, AFRICA!"

ALICE JOHNSON

Relentless Criminal Justice Reform Advocate

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“Magatte Wade is a force of nature who speaks some uncomfortable truths to well-intentioned people. The core of that uncomfortable truth is that some people love the poor so much they create systems that insure there will be many more of them to love. Her message must be heard by anyone who honestly wants to be part of the solution.”

FR. ROBERT SIRICO

Author of The Economics of the Parables

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“If you have the privilege to read The Heart of a Cheetah, you will begin to understand what makes Magatte such an incredible person who cares so deeply for the people of the world in which we all live... I am a strong believer that capitalism can be a force for good and as Chapter 13 is so aptly titled ‘There is no end to solutions,’ we can all become part of the solution.”

GLORIA NELUND

Founder and CEO of TriLinc Global

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